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An immersive platform will explore new scents through trends and insights.
May 22, 2024
By: Lianna Albrizio
Associate Editor
DSM-Firmenich has unveiled the global launch of the 2024 Mind Nose + Matter exhibition in New York City. Mind Nose + Matter is an exclusive platform for co-creation and exploration to examine the future of fragrance fueled by consumer insights, socio-cultural trends and the creativity of its perfumers. The insights from DSM-Firmenich’s recent study on Magic Moments inspired this year’s theme, “Momentum.” Magic Moments is a proprietary model that explores and crystallizes cu...
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